Create timely and meaningful content to maintain updated company website.

Facilitate a dialogue with customers through company newsletters.

Express thought leadership and engage customers through periodic blogs/articles.

Identify relevant social media channels.

Establish and maintain an active and responsible social media presence by regularly sharing meaningful content.

Encourage customer participation through likes, tweets, shares and other social media behavior.

Target audience analysis to compile a content bank.

Content bank to include: company updates, tips, fun facts, customer testimonials, video and photo gallery among others.

Identify your ‘Review Universe’ – List of popular and industry specific review websites that matter to your current and potential customers.

Timely alerts each time a new review or content is received.

Regular review reports.

Timely response to all reviews and comments.

Proactively encourage loyal customers to share positive reviews.

Research and identify top three competitors impacting your business.